We scaled our tutoring company to 300 teachers a year. Business was good. But our response time was killing us.
We had 2,400 leads from the last 18 months that never got a proper follow-up. We cared, we just couldn't keep up. The team was chasing new inquiries and the old ones sat there.
So I started experimenting with SMS outreach. Conversational, two-way, human-sounding. We ran a simple test: uploaded the list, sent one message ("Are you still looking for help?") and waited.
48 replies in 24 hours. 9 rebooked. $0 ad spend.
Then we pointed it at past-due customers with empathetic messaging and recovered $47,000 in a week. From a list we had stopped working.
That's when we turned the workflows, prompts, guardrails, and routing into a system anyone could use. That system is Leverage OS.